Brand Management III. - in English (kurz v angličtině) - MBA professor

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Popis kurzu na míru Brand Management III. - in English (kurz v angličtině) - MBA professor

Brand Management III

Course Objectives:

This seminar will focus on how to create an impactful Strategic Brand Plan for an organization at the global and/or market level. It will build on the theoretical concepts covered in the first seminar on brand management, and the tactical/execution concepts covered in the second seminar. 

Key Learning Points:

Upon completion of the seminar, the participants will have a better understanding of the following issues:

  • Brand Core & Identity
  • The Brand Value Chain
  • Linking Corporate Reputation to Brand Power
  • Managing Brand Strategy over time
  • Brand Strategy over geographic boundaries/market segments
  • Role of finance in branding (Brand ROI)
  • Brand Integrity & Vulnerability
  • Building a Creative Organization for Branding Efficacy

Target Group: Brand Managers, Product Managers & Marketing Managers (Entry Level, Mid- Level and Senior Level)

Duration: 2-3 days (depending on the depth of coverage required)

Faculty: professor from prestigeous US EMBA program