Proposition and Product Marketing - in English (kurz v angličtině) - MBA professor

Proposition and Product Marketing

Course Objectives:

This seminar examines how an organization can successfully identify, develop and manage products/services. Participants will gain an understanding of the product development cycle (domestic & global), the risk-rewards associated with product development, and the role of evolutionary vs. Revolutionary product.  The seminar will also address the value of an innovation charter, and the criteria for successfully screening and developing new products.

The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.

Key Learning Points:

Upon completion of this seminar, a participant should be able to:

• Realize the urgent need for new product development, and its beneficial impact on a company;
• Understand ways to reduce time to market;
• Evaluate new product proposals with discipline and efficiency;
• Overcome barriers to innovations;
• Launch new products effectively; and,
• Create effective pricing strategies.

Target Group:  Product Managers & Marketing Managers (Entry Level, Mid-level and Senior level)

Duration: 3-4 days (depending on depth of coverage required)

Faculty: professor from prestigeous US EMBA program