International Marketing Management

Training Overview: The nature of this training implies a certain degree of repetition of general management and marketing topics. Its aim is to fit all the pieces together so the variety of tasks, challenges, downsides and benefits of international marketing management become transparent.

Goals:

• Understand the different tasks, challenges, threats and benefits of International Marketing Management.
• Gain an understanding of the components and necessity of cross-cultural management in your overall regional/global marketing strategy.
• Gain an understanding of the importance of management and leadership skills in today’s global environment in relation to successful marketing strategy.
• Learn the basic do’s and don’ts of international marketing.
• Apply the knowledge you’ve learned to a series of case studies throughout the training.

Content:

• Marketing Management.
• Marketing Management in a global context.
• Marketing Leadership.
• Advanced organizational behavior in marketing terms.
• Advanced marketing (the science and practice of advanced marketing).
• Advertising and promotions.
• Advanced public relations.
• Creating winning teams.
• Change management.

Training Methodology: 50% Theory, 50% Practical

This will be an interactive session, drawing from experience and prompting the participants to engage in discussions and analysis of case studies and the readings (provided by the trainer) as well as role-play activities carried out during the training.